Now this isn't the first time I've seen Red Bull being marketed or used as a pre-sports drink but it's something which sits a bit oddly with me. I've seen people drinking the normal red bull before a game of football for an energy kick during the game and people taking the Red Bull Energy Shots*, now I'm aware of the links to extreme sports, brought about by some super savvy marketing from red bull of course, but for traditional sports I'm not sure I see the appeal or the benefit.
New York Red Bulls home to the very marketable Theirry Henry
Is this the reasoning behind the sponsorship/rename of two football sides (one in New York and one in Salzburg) are Red Bull wanting to become the defacto sports drink?
What do you guys use as a sports drink? My most common is just normal water but if I'm branching out it normally seems to be Powerade if I'm buying a pre-made bottle or I use the lucozade sports powders to make my own. What do you look for in a sports drink something for an energy boost, I know 5 Hour Energy in America tries to market itself to body-builders and the like before a big session, or something for rehydration?
* Interestingly Red Bull are discontinuing the Energy Shots and their Cola
http://www.cspnet.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=Publishing&mod=Publications::Article&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=3E440A3ECCDB404E9DCCC97669D24D4C&AudID=4AD8BF14480842378CC24C182A48D9D7
No comments:
Post a Comment